Production crafted artwork, ready for anything.

I connect brand systems to the press. Extending established identities across new packaging formats, and building the operations, standards, and workflows that turn artwork into finished pouches, cartons, and products we all use.

I've stood at the press while the work comes off the line, making real-time decisions on screening, registration, and colour with operators and clients.

That experience doesn't just inform how I design for print; it informs how I manage projects, communicate with suppliers, and anticipate the production issues that never show up in a brief.

Litho

Structural and print-production fluency across litho, flexo, gravure and digital, designed for production constraints from the start with years of press room experience working directly with clients, staff and stakeholders making on-press decisions, managing the real outcome at the end of the line.

Hands-on knowledge earned at the press — running equipment, conducting press checks, and making real-time calls on colour, registration, and stock. That floor-level understanding means every file I design is built around how it will actually print, not just how it looks on screen.