Where brand thinking meets production craft
I understand a brand's rules well enough to break them intentionally, and understand production constraints well enough to design for them from the start.
Detail 1
‘I've stood at the press while the work comes off the line, making real-time decisions on screening, registration, and colour with operators and clients.’
That experience doesn't just inform how I design for print; it informs how I manage projects, communicate with suppliers, and anticipate the production issues that never show up in a brief.
Detail 2
Structural and print-production fluency across litho, flexo, gravure and digital, designed for production constraints from the start from press room experience.
Hands-on knowledge earned at the press — running equipment, conducting press checks, and making real-time calls on colour, registration, and stock. That floor-level understanding means every file I design is built around how it will actually print, not just how it looks on screen.