Aaron Bakker
Design & Communications

Digital

Hands-on knowledge earned at the press — running equipment, conducting press checks, and making real-time calls on colour, registration, and stock. That floor-level experience means every file I design is built around how it will actually print, not just how it looks on screen.

Pixel perfect artistry, tying together years of experience.

With decades of advanced expertise in Adobe Photoshop, a master of colour, composition, lighting, photography, and the ability to execute highly complex image enhancements and alterations while maintaining realistic, commercially viable results.

Manually pushing pixels for the high-end retouching, colour correction, image manipulation, and digital enhancement of photography and artwork, primarily within the Consumer Packaged Goods (CPG) category. Working closely with Studio Managers, Design Leads and Production Artists, transforming source photography and creative assets into polished, production-ready imagery that meets exacting creative, technical, and brand standards, from fairly simple to unbelievable!

Digital prototyping for design concept feedback and shelf testing prior to the full approval and production of the retail packaging below.

Hand painted, colour accurate and completely relit to create the accurate product for online advertising.

My imaging experience was hands-on back in the day using paste-up techniques and Letraset to build artwork for print, I learned screen printing at 16 and the first versions of Photoshop, Quark and Freehand, Corel Draw & Pagemaker.

Now I create fully realistic images using Photoshop with decades of experience behind the lens as well as creating renders for online ads and GS1 compliance for publishing products to retail giants like Amazon & Walmart.

Working from production artwork or flat art, I am able to create 3D renders completely by eye or with the use of additional software like Pacdora or Origami repeatable angles and lighting.