Adaptive Design
On shelf and online, I have touched thousands of sku’s which can be found in your local stores across North America.
Miss Vickies Signatures / Sunchips Garden Harvest / Sunchips Multigrains
The Signatures project involved adapting exiting art to bilingual for the Canadian market. English only art was supplied to my client by the agency supplied flat (single images for each flavour with no layers). This required heavy image alterations to move pieces of the images to fit the new layout. In some cases, swapping the Flavour Cues entirely.
Cheetos Leaves
Supplied with a copy deck and image assets, I was tasked to compile the Adaptive Design concept for this Limited Time Only product.
Quickly approved, this project moved into final production and onto shelves across the country with renders used for social media.
Production Art
From Cosmetics to cannabis, snacks to pantry staples, alcohol and tobacco, to technology and manufacturing.
I have experience in nearly every category of CPG, from the 90’s to today.
FritoLay
Cheetos, Doritos, Lays, Tostitos, Smartfood: entire product lines were updated with some black only changes. Other sizes had structural and colour changes which required much more involvement through handling hundreds of sku updates at various approval stages.
Cheetos White Cheddar Puffs was an Adaptive Design / PA project utilizing existing art to produce this line extension. By altering the colour of the existing ‘puff’ product to appear ‘white’, this saved time and resources by modifying existing art vs. creating new.